Flash Streaming
Corporate Background
Alliance Atlantis Motion Picture Distribution (Alliance Films) acquires and distributes movies in Canada and the United Kingdom through Momentum Pictures and in Spain through Arum Producciones. This combined distribution accounts for over 15% of the global box office.
What Client Required:
After an extensive North American search in the spring of 2006, Alliance Atlantis selected NetroMedia to manage the interactive FlashMedia of their new global movie distribution portal.
Challenge in the Project:
The challenge in this project was to respond to disruptive market forces by creating an original customer experience solution that focused on delivering interactive communication options through entrenched distribution channels.
The result:
An innovative Flash movie portal powered by NetroMedia.
News Release excerpt:
"Online brand monetization is a key component of this media strategy and will enhance Alliance Films’ capacity to differentiate content through emerging platforms including the web,mobile, streaming video, social media and online viral communities," said Jim Piper, NetroMedia Director of Business Development and Marketing."
See full news release at www.viatec.ca
WMV STREAMING
Corporate Background
ABC 30, a Disney Company, is the most watched television station in the California Valley - according to the Nielsen rating reports. Viewers in Fresno and the six county area rely on ABC 30 Action News for extensive, reliable and credible local news and community affairs coverage.
What Client Required:
In the spring of 2007, NetroMedia was chosen to provide WMV interactive streaming strategies that would seamlessly integrate their weather network programming and deliver targeted brand value.
Challenge in the Project:
ABC Television’s strategic goals were ultimately about exploring innovative avenues to market their messaging through viral communities and exploiting the Internet to reinforce consumer loyalty through this medium.
The result:
A real-time Windows Media weather channel powered by NetroMedia.
News Release excerpt:
"By optimizing affiliate relationships, the branding of media can now be accomplished at an aggressive price point and will ensure that ABC Television is effectively positioned as an industry leader in the delivery of relevant online programming," said Jim Piper, Director of Business Development and Marketing at NetroMedia.
See full news release at www.viatec.ca
IPTV STREAMING
Corporate Background
Shop Latino TV (SLTV), is the only Spanish language shopping channel primarily focused on the Latino communities in the United States, Mexico and Puerto Rico.
What Client Required:
NetroMedia signed an IPTV broadcasting agreement with the Shop Latino Television Network in September of 2007. This partnership with NetroMedia enabled Shop Latino TV’s interactive division access to a business model that generated over $7 billion in sales last year for its main competitors, QVC and HSN.
Challenge in the Project:
By leveraging the evolving shifts in consumer behavior, the branding and differentiation of online media ensured that SLTV was effectively positioned as an industry leader in the online home shopping market segment.
The result:
A pioneering IPTV shopping network powered by NetroMedia.
News Release excerpt:
”NetroMedia has invested significant resources into the research and development of Internet Protocol streaming (IPTV) that would meet the demands of clients in the entertainment, e-business and broadcast industries,” said Che Pinkerton, NetroMedia President and CEO.
See full news release at www.viatec.ca
MOBILE STREAMING
European Mobile Streaming Delivery
Germany, the United Kingdom and USA
FEATURED PROJECT:
Mobile Streaming
Release Date: First Quarter 2008
Corporate Background
One of Europe’s leading providers for the development and implementation of mobile phone platforms contracted NetroMedia to deliver mobile streaming to the cellular market. As a full service provider, the client’s four divisions required mobile messaging, mobile applications, mobile content and mobile marketing for Germany, the United Kingdom and the United States.
What Client Required:
In June of 2007, NetroMedia was chosen to identify specific brand monetization opportunities for the client requiring mobile streaming distribution of content in Europe.
Challenge in the Project:
The goal of the SMS gateway project is to create an interactive streaming platform that can support the entire project life-cycle and ensure that all communication campaigns are innovative, compelling and profitable.
The result:
A ground-breakingmobile streaming platform in Europe powered by NetroMedia with a January 2008 release date.
News Release excerpt:
"With the adoption of premium SMS service gateways for mobile devices, clients now have the opportunity to earn a direct share of the network operator’s profits from various content suppliers," said Matthew Carson, NetroMedia Director of Technology.
See full news release at www.viatec.ca